Have you ever written a blog post in order to get traffic to your website survivalist? No, why not? If you’re like many beginners you are not sure how or what to do about creating your first news release. This is understandable. The good news is that there in fact is not a lot to it.
The facts about Blog post that produce then so useful?
The Press. You are releasing content to actual news agencies and media websites. This is not your normal syndication funnel or article directory kind of traffic. In fact, a well written release can easily hit thousands of high value news and media sites.
The media has greater expectations.
Do not think that writing a simply one page article will do it for a blog post. When writing these news releases you must give them a little bit extra. This is known as the “Hook”. The hook is actually your spin on the story which make it newsworthy.
Let’s say you have a story you need to release of a hilarious movie you made entitled “Funny Dog Driving Car”. You know people will delight in the story, but a news agency needs that little something extra in order to really astound the reader. You might change this to “Fido Eludes Capture As the Driver In a High Speed Car Chase”. The second title entices the reader to want to know more as to what happened.
The “hook” is powerful.
The hook is a psychological method to capture the reader’s attention. The greater the attention grabber a lot more likely a news agency will be to publish the release to a broader syndication. The hook is important to the news agency because they need stuff to be “news-worthy” and never having to make it that way themselves. The story (news hook) should be good enough to catch the journalists’ attention, and from there on your content will figure out how successful your blog post is in attracting start up company.
If they loved the content you are releasing that would help your cause. But they have to want to see the content first before they can visit your website to access the material you are promoting during the release.
Since a blog post goes out across the “news-wire”, your single release could easily get picked up by other large-scale news organizations and media sites around the world. This all could flood your pages with free web traffic on a grand scale.